Company News, New Products

Westmore Beauty Big on QVC

Mascara is added to the mix.

Westmore Beauty Red Carpet Lashes Mascara ($28), sold on QVC, is billed as a state-of-the-art mascara that features Westmore’s proprietary LCV Complex, a system of ingredients that provides lashes with immediate length, curl and volume with just a few strokes of the brush. The formula is manufactured using a proprietary process that results in a weightless effect on the lashes, so the experience is dramatic but you won’t feel like you are wearing mascara, said the company. The Westmore family...

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